ActiveCampaign vs Brevo
Trying to choose between ActiveCampaign vs Brevo as your email marketing software? Here's when to choose each tool – and the pros and cons to know about.
Our Top Choice
Editor's Choice
Why Active Campaign better than Brevo?
ActiveCampaign is often preferred over Brevo for its advanced automation, CRM, and segmentation capabilities, ideal for businesses aiming to nurture leads more effectively. ActiveCampaign integrates powerful email marketing with a built-in CRM, allowing users to automate customer journeys based on behavioral triggers and customer lifecycle stages, which enhances engagement and conversion. It also supports deep integrations with e-commerce platforms, making it suitable for e-commerce and service-based businesses. Brevo (formerly SendinBlue), while user-friendly and budget-friendly, focuses more on email and SMS marketing with basic automation, making it suitable for smaller businesses with simpler needs but less robust for complex automations.
To make your choice quick and efficient, here is a short summary about our comparison of ActiveCampaign vs Brevo. Find out their ratings, features, prices and then discover the winner of the versus.
ActiveCampaign Alternative and How They Compare
| # | ActiveCampaign | Brevo |
|---|---|---|
Forbes Advisor Ratings |
||
Starting Price |
$9 per month (up to 250,000 contacts) | Free; $25 per month (unlimited contacts) |
Free Trial Length |
14 days | Not available |
Email Templates |
Yes | Yes |
Contact Management |
Yes | Yes |
Automations |
Yes | Yes, although limited to 2,000 contacts on the Free and Starter plan |
Signup Form Builder |
Yes | Yes |
Landing Page Builder |
Yes | Available with Business and Enterprise plans |
What Sets ActiveCampaign Apart
While users can expect that just about every email marketing platform will have some built-in data tracking, ActiveCampaign is far superior to most in the market. For those that haven’t used many email marketing platforms, most include basic tracking features, such as email open rates and conversions. However, ActiveCampaign gives users a breadth of insights with advanced tracking, data collection and analytics. For example, upon creating a standard email, users are prompted to select various tracking and analytics options, such as open and read tracking, link tracking, reply tracking and Google Analytics tracking for further insights in web analytics.
ActiveCampaign Pricing and Plans
| # | Lite | Plus | Profesional | Enterprise |
|---|---|---|---|---|
Starting Price |
$9 per month | $49 per month | $149 per month | $259 per month |
Maximum Number of Contacts |
250,000 | 250,000 | 250,000 | 250,000 |
Maximum Monthly Email Sends |
Unlimited | Unlimited | Unlimited | Unlimited |
Number of Users |
One | Three | Five | Ten |
Drag-and-Drop Email Editor |
Yes | Yes | Yes | Yes |
Prebuilt Email Templates |
Yes | Yes | Yes | Yes |
Email Automations |
Yes | Yes | Yes | Yes |
Reporting and Analytics |
Yes | Yes | Yes | Yes |
Audience Segmentation |
Yes | Yes | Yes | Yes |
A/B Testing |
Yes | Yes | Yes | Yes |
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